Giving Tuesday had its origins in 2012, according to our AI co-pilot:
Giving Tuesday “originated… at the 92nd Street Y in New York City. It was founded by Henry Timms in partnership with the United Nations Foundation12. The idea was to create a day that encourages people to do good and give back, following the consumer-focused days of Black Friday and Cyber Monday.”
A dozen years later, and among the many organizations vying for our attention is United Way East Ontario, of which Melissa Somers is Senior Director of Resource Development.
She says the United Way East Ontario’s goal on Tuesday is to raise 150,000 dollars- because once again, there’s a sponsor that will match the funds raised.
Somers says TD Bank is universally well-regarded for its generosity.
United Way East Ontario’s Senior Director of Resource Development says the 2024 preferred strategy is to have folks donate online, but they can also call 613-228-6767.
Melissa doesn’t want to dissuade donors who prefer to mail in a cheque before Christmas.
She says all of the hype you’ll be hearing on Giving Tuesday is to motivate your enthusiasm
Giving Tuesday. Give 613-228-6767 a call.
By Rick Stow